Neo-Classical Entrepreneur

Morten Lund, is the CEO of Everbread Ltd.. a travel-search company, and Chairman ofTradeshift Ltd. the worlds first open business network. Described variously as an ‘archangel investor’, startup ‘ideologist’ and ‘visionary’, Morten has been one of the most active seed investors in Europe, through his startup catalyst LundXY. Known for his keen eye for turning existing business models and distribution methods on their head, Morten has co-founded and invested in more than 80 high-tech start ups, since selling his consulting company Neo Ideo to Leo Burnett 1999. Most famous amongst his investments are Skype, the VoIP star snapped up by eBay for $2.6 billion in 2005 and mobile backup site ZYB sold to operator Vodafone Europe BV in 2008 for a sum believed to be in the region of $49m.