Founder, Join the Carnival

Patrik is a creative brand expert with vast digital and integrated experience from working with brands such as Adidas, Nike, Reebok, H&M, McDonalds, IKEA and Anthon Berg. He’s a digital marketing pioneer, shaped in the early days of the web and matured through the mind-blowing development into today’s integrated marketing climate. A journey that has given him deep understanding of the modern consumer, their landscape, and the role brands play within it. Patrik believes that a culture of self-expression, collaboration, and the spirit of play is key to unlocking creativity and driving brand innovation. He specializes in creating long lasting and transparent brand/consumer relationships, built on trust, engagement, entertainment and added value experiences.

Patrik is a frequent seminar speaker and mentor in integrated marketing and social media at Berghs School of Communication, Stockholm (the world’s leading advertising school).

Prior to founding Join the Carnival Patrik has worked as creative director and art director number of leading agencies in London, Stockholm and Copenhagen including DDB, Foreign, Framfab and Blueberry.

Linkedin: patrikdanielsson