Founder, Join the Carnival

Peder is a communication strategist with profound expertise in the digital arena, mainly focusing on business communication strategies that allow you to not only meet, but exceed the ever-changing demands of the modern consumer. Winning the attention of the consumer is getting harder by the minute in a world where you no longer control your brand while the demand for converging marketing and sales increases every day.

Peder has worked with brands like Nokia, Microsoft, Unilever, Skistar, Securitas Direct and Reebok. Before founding Join the Carnival he has been within public relations, concentrating on interactive PR and brand engagement in social media. Peder is a strong believer that earned attention is worth a lot more than bought media-space. Peder has helped many of his clients to not only understand digital logic and spot new business potential, but also seeing it through to the prosperous final result.

Peder has also developed and managed the worlds foremost digital education program Interactive communication / Interactive Academy at Berghs School of communication in Stockholm, which in 2009 and again 2010 was honored as the most creative school in the world.

Linkedin: rotkirch