SIME 2011 is proud to present a year full of surprises, top-level participants, new business opportunities and phenomenal speaker insights.
Here are some of the topics for this year:
(stay tuned for updates)
THE BATTLE FOR YOUR LIVING ROOM – THE TV REVOLUTION HAS JUST BEGUN
Traditional TV has never been stronger but the future of TV is a virtual battle field with Apple, Google and many others moving into the living room as the “second screen” fills with commerce, marketing and social experiences.
Key takeaways:
- Why you will never be alone in the TV sofa again.
- How e-commerce will boom when connected to your TV.
- Why TV will be one of the most important media for online business.
EXTREME MAKEOVER – WHY YOUR WEB SITE IS UGLY AND INEFFICIENT AND HOW IT SHOULD REALLY LOOK TO BE PART OF YOUR PRODUCT
Many web sites are still graphical experiences rather than part of the overall product offering. What are the common mistakes and how do you create a web site to be proud of will be clear after this expert session.
Key takeaways:
- The difference between a cool site and a good site.
- Tricks and tools.
- A brand new way of looking at the web.
RETURN OF THE DOTCOM BOOM – BUBBLE TROUBLE OR ALL IN?
Money is back in advertising as well as venture capital. What can we learn from the last dotcom boom and bust and how do we make sure we at least make new mistakes this time around.
Key takeaways:
- It smells like the 90’s but is different indeed.
- Why substantial value will be created during the next years.
- Why many will also loose their shirts.
YOU SAW THEM FIRST – SHOW CASE OF TOMORROW’S SUPERSTARS
We pick three companies that will continue the legacy of Skype, Rebtel, Spotify, Blocket and other Nordic world champions.
Key takeaways:
- The hottest companies in town and soon in every town.
11 YEARS OLD AND SUCCESFUL SERIAL ENTREPRENEUR – MEET PUCK, THE FOUNDER OF PUCKIPEDIA
Meet programmer and mobile apps entrepreneur Puck and learn how this amazing young self-taught Dutchman explore the apps universe.
Key takeaways:
- That creativity has no minimum age and that the mobile world is the ultimate playground.
THE NEW “SOCIAL” DEMOCRACY – THE ARAB REVOLUTION SEEN FROM WITHIN
2011 is a year that in its first few months has proven how dramatically our world can change around us and the digital arena has never been more vibrant, powerful and politically important. We go behind the scenes of the world’s first digital revolution.
Key takeaways:
- Why dictators are so last century and a dying breed.
- How the combination of traditional and social media is changing the world of politics.
- A new view on the Arab world.
THE ART OF VALUE CREATION
Company leaders all over the world are aiming to create value but is it an art or a science? This panel covers the whole journey from having an idea to raising capital, expanding internationally to how to sell and buy companies.
Key takeaways:
- From start-up to well funded.
- From fast-growing to international.
- The art of M&A and exit seen from all sides.
YOUR BRAIN IS THE BEST MARKETER – MARKETING BY BRAIN SCANNING
Meet the pioneers in using brain scanning as a tool for understanding how marketing really works.
Key takeaways:
- How brain scanning and the analysis of body reactions can tell us how to market.
YOHOO! INNOVATION WHERE ARE YOU?
We go on a quest for disruptive innovation and innovation patterns across digital media.
- A global scan of the most interesting places for innovation.
- Patterns in innovation.
PASSION AND COMPASSION
We look at how leading marketers make supporting non-profit organizations and good causes a profitable strategy.
Key takeaways:
- How non-profit can be very profitable.
- How to raise money for non-profit.
- GOOD examples.
THE RETURN OF THE MEDIA GIANTS
The media industry is changing at warp speed and new entrants like Facebook and Twitter co-exist with traditional media giants in an increasingly interesting and cluttered media landscape. We gather some of Europe’s leading media executives, and find out how they are reshaping the media industry.
Key takeaways:
- The new role of the media companies.
- How media companies can be the intrapreneurs of the future.
- Cross media opportunities.
THE WORLD’S BEST MOBILE MARKETING CAMPAIGNS
A guided tour into the most successful campaigns in the evolving mobile communications arena.
Key takeaways:
- Mobile case stories.
- Inspirational insights.
LEADING LADIES – INSIDE THE HEADS OF FEMALE SERIAL ENTREPRENEURS
We are proud to present a dream team of some of the most successful and relentless female serial entrepreneurs to find out how these entrepreneurs tick and what every company should learn from them.
Key takeaways:
- The wonderful Flickr story.
- Meet leading entrepreneurs.
MAKING CONTENT GO KA-CHING – MONETIZING ONLINE CONTENT
The world of paid content is booming with a growing number of proven business models. What works? Who pays? And how can you make them pay for your content are some of the questions that will be answered.
Key takeaways:
- What type of content can pay the bills.
- New monetization models, new opportunities.
SOCIAL BRANDING – THE ART OF COLLABORATIVE BRAND BUILDING
Where creativity meets social and create a new type of social branding that can pivot a brand to unparalleled engagement.
Key takeaways:
- US and European leaders sharing best in social brand building.
- Bad mistakes.
- Transparency in brand building.
15 YEARS OF E-COMMERCE – THIS IS WHAT WE HAVE LEARNED
Key learnings from the best e-commerce companies in town.
Key takeaways:
- Best practice in online commerce.
- What you should do different already on Monday.
- The next wave of digital commerce.
GAME DYNAMICS – GAMEIFICATION AS A STRATEGIC TOOL
Game dynamics is gluing us to Angry Birds and Kinnect but it is also increasingly used to as a strategic tool as Prius car owners compete in lowest gas consumption, marketers engage millions and location based social networks make us check in at an increasing number of restaurants, bars and other places.
Key takeaways:
- Why playfulness is an important marketing asset.
- How to make almost anything into a game.
- Why game dynamics is not a fad.
