SIME Stockholm 2011 was all about passion. During the 2 days we went on a fantastic odyssey in passionate stories, passionate companies and most importantly passionate people in the digital world. From the founder of Skype to the Lady Gaga and Metro campaign, we explored the fabric of building a taking your passionate ideas into global internet titans. And a SIME never lets its participants without tasting the fantastic nightlife Stockholm has to offer. Here you can see photos, read about every agenda point – and see what others has posted about them. Have you blogged about us and there’s no link? Please let us know and we will fix it!
INTRODUCTION, CONNECTING THE DOTS, HOW TO SUCK THE JUICE OUT OF SIME
SIME has kicked off, so far one of the most tweeted issues is gamified networking opportunities, with some bloggers asking if gamification has gone too far, while other welcome it and others share tips! Read more »
MOBILE MEANS BUSINESS
Another common retweet is that Rikard Steiber’s statement that “Less than 25% of Google Advertisers have a mobile optimized site” while the fact that if you add up all the minutes spent playing angry birds … Read more »
FIRESIDE CHAT WITH NIKLAS ZENNSTRÖM
The “fireside chat” with Skype founder Niklas Zennström has been very popular with Zenntröm hailed as “the elder statesman of internet entrepreneurship”. There have already been a number … Read more »
PASSION ENTREPRENEURS AND SHOWCASE OF TOMORROW’S SUPERSTARS
Andreas Bernström, CEO of Rebtel, spoke about passionate entrepreneurship. His talk was praised by Kevin Hammarstedt and several others approved of the talk’s focus on passionate staff … Read more »
THE ART OF VALUE CREATION
Qlicktech’s presentation got a mixed reception, with numerous tweets on the usage of Comic Sans in the presentation (sooo 90’s) but also retweets of the “lessons”: “Use the competition’s marketing dollars … Read more »
NEWS, ENTERTAINMENT OR BULLSHIT – FIRESIDE CHAT WITH AFTONBLADET’S EDITOR IN CHIEF JAN HELIN
The second “fireside chat” of the day was with Swedish newspaper Aftonbladet’s editor in chief Jan Helin. In addition to comments on his presentation (reading from an A4-paper was not popular) … Read more »
EXTREME MAKEOVER – WHY YOUR WEB SITE IS UGLY AND INEFFICIENT AND HOW IT SHOULD REALLY LOOK TO BE PART OF YOUR PRODUCT
The presentation by Creuna’s Martin Deinoff and Fredrik Marcus was eagerly awaited and positively received: “If content is king, context is president” was retweeted by just about everyone. Read more »
THE BATTLE FOR YOUR LIVING ROOM – THE TV REVOLUTION HAS JUST BEGUN
Traditional TV has never been stronger but the future of TV is a virtual battlefield with apple, Google and many others moving into the living room as the “second screen” filled with commerce, marketing … Read more »
OVER 200 MILLION WOMEN CAN´T BE WRONG – INSIDE GLAM.COM, THE LARGEST MEDIA COMPANY FOR WOMEN IN THE WORLD
The fact that 200 million women are visiting the glam.com media network globally every month was noted. The presentation was not unilaterally positively received however, with comments indicating … Read more »
DAY 2 (NOV 16)
THE CONNECTED SOCIETY – FIRESIDE CHAT EXPLORING A WORLD WITH 50 BILLION CONNECTED DEVICES
Ericsson’s Director of Communications Dwight Witherspoon kicked off day two with a chat about exploring the world with 50 billion connected devices. Tweets were enthusiastic: “Kicking off #sime11 … Read more »
SURVIVAL STRATEGIES FOR A WORLD WHERE EVERYTHING BECOMES IT
Tomas Lund from Scandinavian digital management consultants Connecta held a presentation that gave many participants food for thought. Some of the key takeaways included: “companies need … Read more »
12 YEARS OLD AND SUCCESFUL SERIAL ENTREPRENEUR – MEET PUCK, THE FOUNDER OF PUCKIPEDIA
12-year old Puck – founder of Puckipedia – was one of the many draws at SIME 2011: “12 year old wiz kid on stage: I can see people in their 30s looking uncomfortable – including myself!” … Read more »
THE RETURN OF THE MEDIA GIANTS
Christian Quarles from Metro at #SIME11 presenting the Lady Gaga – editor in chief project met with greatinterest and attention: special interest was shown at his disclosure that Metro had not been … Read more »
THE WORLD’S BEST MOBILE MARKETING CAMPAIGNS
A guided tour into the most successful campaigns in the evolving mobile communications arena. With Maks Giordano, Germany’s leading mobile business expert and marketer. … Read more »
YOUR BRAIN IS THE BEST MARKETER – MARKETING BY BRAIN SCANNING
Kim Cramer introducing her talk on marketing by brain scanning and emotive branding: “This is my brain you are looking at”. This was a very effective introduction and one that was picked up … Read more »
GAME DYNAMICS – GAMEIFICATION AS A STRATEGIC TOOL
The presentation on gamification was also a great pull and sparked a discussion on gender and gaming behavior: “I particular like how they stated specifically that girls can plat StarStable” … Read more »
SOCIAL BRANDING – THE ART OF COLLABORATIVE BRAND BUILDING
Where creativity meets social and create a new type of social branding that can pivot a brand to unparalleled engagement. Erinn Marzo, VP International Sales, Buddy Media, the fast growing … Read more »
CHRIS ELAM
Chris Elam is the Founding Artistic Director and CEO of Misnomer Dance Theater, an award-winning innovative dance company based in NYC. Heralded as “a true original” (The New York Times) … Read more »
CHANGING TIMES NEED CHANGING LEADERS
From Puck the wiz-kid to the elder statesman (and personal favourite); Alan Webber, author of “Rules of thumb” rocked! Tweets noted his self-appointed title: “and the coolest title ever prize goes to … Read more »
RETURN OF THE DOTCOM BOOM – BUBBLE TROUBLE OR ALL IN?
Reflections by Pontus Schultz, Bonnier. Money is back in advertising as well as venture capital. What can we learn from the last dotcom boom and bust and how do we make sure we at least make new … Read more »
THE NEW “SOCIAL” DEMOCRACY – THE ARAB REVOLUTION SEEN FROM WITHIN – RIZ KHAN, AL JAZEERA
Judging by tweets, it was clear that Riz Khan’s personal charisma came through to the audience: “I’m going to marry Riz Khan. Seriously. I am.“ and “Great energy now with Riz Khan on … Read more »
DIGITAL CULTURE BUILDERS – CULTURE GOES SOCIAL AND DIGITAL BECOMES CULTURE IN A CONNECTED SOCIETY
Following the presentation on digital culture builders, there were Tweets aplenty about the role of journalists and how journalists work in digital media. “Old journalists don’t care about digital work” … Read more »
PASSION AND COMPASSION
We look at how leading marketers make supporting non-profit organizations and good causes a profitable strategy. With Johnny Linqvist, Head of Digital, MEC, and Maria Trädgårdh, Editorial project manager … Read more »
SIME Awards
SIME Awards continued its long standing tradition of awarding the Nordic pioneers in the digital realm. This year’s SIME Grand Prize went to Soundcloud for their amazing work with sound and the Entrepreneur of the year to Mojang for their fantastic creation with Mindcraft … Read more »
