Note: The SIME Academy Workshop schedule is subject to change.
In order to book workshops you need to have registered for SIME Stockholm.
View the content in the schedule here, and make your actual workshop selction during registration.

November 15
TIME/LOCATION	HASSELBACKEN	HASSELBACKEN	HASSELBACKEN	HASSELBACKEN
15.15-16.00	Aftonbladet – the year’s best 360 marketing campaigns Let us indulge in the best practice and coolest campaigns from Scandinavias leading media house Aftonbladet Key takeaways: - Campaigns leveraging different channels - Partner sites creating new formats together	SIME Non-Profit Gathering	Co-Innovation Lab – Symbio Innovation workshop with Symbio’s global CEO Jake Hsu, elected Global Technology leader by the World Economic Forum and co-innovation expert having worked with some of the most innovative brands on the planet. Key takeaways: - How to partner in innovation. - Case studies in innovation. - Interactive session focusing on your innovative ideas. - Innovation in Beijing, Sillicon Valley and here.	Social Business Business leaders have gone from curious to in love with social media and the new business opportunities grow every day as millions of new members join the sociosphere. But there are almost as many myths as real business opportunities and this panel will show you the difference. Key takeaways: - How to make your business social - Dos and dont´s - The Social toolkit
16.15-17.00	Integrating advertising in media. The relationship between marketing and media is going from dating to marriage as more and more integrated solutions create more powerful advertising cooperations. Learn how to go from buying marketing to creating mutually rewarding partnerships. Key takeways: - Long term relationships instead of just clicks. - Integrated advertising solutions in practice. - Case studies.	Extreme makeover Let’s have a look at your web site and see if we can give you the makeover you have been longing for so long without knowing. Creuna's creative madmen takes you step by step from pretty site to full blown web strategy. Key takeaways: - Your web site as part of your product offering. - Focusing on the right things. - Creativity as a competitive advantage.	The Art of Making an issue important We ask our favorite journalists how to make an issue important. What are the secrets of spellbinding story telling and how do you create attention in a world of noise? Key takeaways: - Turning issues into headlines. - Telling a story worth listening to. - From PR to engaging.	Sweden’s digital leaders and how they organize for success With the increasing importance of digital in business, the question is if we are up for the challenge to make the most of tomorrow’s opportunities. How do Swedish companies define the role of digital channels, and how are they organized? Do they innovate and create business value – and are they creating a truly relevant customer experience? Connecta and Synovate present a survey of 200+ of the largest Swedish companies and provide insight into their operations. The result of the survey is presented as a Digital Readiness Index, and includes a number of interesting conclusions and key take-aways. Key takeaways: - How to organize for digital success - From passive to interactive - Inspirational insights
17.15-18.00	Viral is dead! Every ad campaign has viral potential... if every campaign is viral nothing is viral - what is it then? Goviral will take you on a tour through the engine room of large brands online successes, showing cases and feeding you insights on winning and failing strategies. Key take aways: - Detailed insights on how to work successfully with online video content - More than 70% of Govirals clients distribute TV spots online - learn why - This is a hands on workshop	Pay Day: The future of payments A comprehensive workshop on payments – technology, regulations and the shift in landscape. Hear from Wirecard the largest payment operator in Europe, iZettle empowering SME’s and people to collect payments in a hassle free way and Klarna enabling more intuitive purchasing through one-click buying. Key takeaways: - Shift in payment landscape - Partnering with payment operators - New technologies for your business	Monetizing Online Content The world of paid content is booming with a growing number of proven business models. What works? Who pays? And how can you make them pay for your content are some of the questions that will be answered. Key takeaways: - What type of content can pay the bills. - New monetization models, new opportunities.	Dreaming up reality Marie Alani and Helena Timander guide us through what makes a strong visionary culture and how any organization can use their vision to create engagement. Key takeaways: - What makes an organizational culture visionary. - What the benefits are of actively using a clearly defined vision. - How an organization can create a visionary culture that will attract stars and fans. - Case studies of visionary cultures.
18.15-19.00	Passion Brands How do you power your marketing with passion and how do you make users as passionate as you? We ask passionate marketers to share their best tricks and reflect on some of the most passionate brands around. Key takeaways: - Engaging marketing. - Rethinking the user. - Passion as a marketing tool.	Advertising technology frontiers Advertising technology is one of the most important fields in communication as technology enables us to know more, remember more and communicate more efficiently. Join our odyssey in the latest and greatest technology trends, tools and tricks. In advertising. Key takeaways: - Technology is the differentiator. - Making sense of the buzzwords. - Concrete advice.	Social Entrepreneurship	15 years of E-Commerce - where have we come? The next wave of digital commerce is here and this workshop gives you an in depth insight on helping you surf this wave of new opportunities. Key takeaways: - Technology to make your e-commerce go ka-ching - Adding commerce to your business
November 16
TIME/LOCATION	HASSELBACKEN	HASSELBACKEN	HASSELBACKEN	HASSELBACKEN
15.15-16.00	Battle of the living room The future of TV and a world where pictures are moving, connected, interactive and social. What are the new formats? Where will the viewers be in the future and how will the second screen make TV the medium of the future. Key takeaways: - Second screen opportunities. - Web TV. - The new marketing mix.	M-commerce - beyond mobile marketing The mobile phone is already a powerful marketing tool but will in the future be an even more important transaction tool. We follow market leader Tradedoubler into the world of m-commerce followed by a thought leader panel based on the m-commerce value chain. Key takeaways: - Understanding m commerce - What works today - Case safari - What everyone will understand tomorrow	How to partner with brands and corporate sponsors Almost every NGO dream about the big contract with a sponsor. But many fail for different reasons. In this workshop we take out 4 strategic kesy to be more succesfull in getting closer to your sponsors. Even though NGOs aren’t corporate, maybe sometime you need to think like one. Key take aways - Learn how to “productify” your business. - From risk to value, who is your most important partner. - Rethink your presentation.
16.15-17.00	Brands as co-producers of media with Aftonbladet Custom journalism, integrated branded content and partner sites are examples of new ways of creating powerful advertising solutions. In this workshop we look behind the scenes of fruitful partnerships, cases and bold moves.	Management Lessons you don’t learn in Business School One of Sweden's most unknown super entrepreneurs Måns Hultman shares some of the hard earned management learnings from Qliktech’s journey from rags to riches creating over 1 Billion Euro in shareholder value and 4000% returns for early investors. Key takeaways: - Execution, execution, execution. - Unexpected insights and useful learnings. - Building to win the global race.	Online giving Camilla Backstrom from Charity Rating and Christine von Sydow from FRII will take a closer look at on-line giving from both a donor perspective and organization perspective. Key Takeaways -On-line giving – How does the US and Sweden compare? - Accountability and transparancy in the on-line world - Donor privacy issues
17.15-18.00	Changing Worlds need Changing Leaders The planet is moving faster and in more random directions than ever before and traditional political, economical, technological and ethical truths are challenged in an increasingly digital society. As the world changes so must leaders, but how? Key takeaways: - From trying to understand the future to understanding the nature of change. - Leadership values in a connected world. - Ethical leadership.	Great free tools online, but where Joakim Jardenberg, social media guru and CEO whisperer, guides us through the great tools that are out there to fundraise and reach out, and where you actually find them.	Spotting Trends Spotting trends in people, behavior, consumption and cultures is a great indicator of understanding your consumer.