Venue: Disruption hall

Sime’s ultimate sales summit focuses on the strategies, new skills, content and technologies that make sales rock in an increasingly technology driven world.


13:00 Is tech killing the sales team or giving them super powers?

–Automation and sales technology safari.

Mahesh Kumar, CEO Result and Natalya Tacheci, Growth manager Result

13:20 AI is already automating sales teams – here’s how! 

–Automating prospecting, leads, sales and client management.

Baman Motivala, Area Vice President Nordics at

13:40 Marketing and selling like a fast growing scale-up

Magdalena Bonde, Chief Commercial Officer/Chief Supply Officer, Fyndiq

Nicholas Högberg, former CEO Tre, now CEO Bannerflow

14:00 Sell, sell, sell – Taking your sales skills to the next level

Key learnings from a lifetime of selling.

Johan Staël von Holstein, serial entrepreneur

Morten Lund, serial entrepreneur and investor

14:20 Thought leader session

Different industries, driving sales and results.

My Lindström, Director Digital EMEA, Volvo Car Group

Alexander Lydecker, VP Sales director, Bonnier News

Magdalena Bonde, Chief Commercial Officer/Chief Supply Officer, Fyndiq

14:45 Audience discussion and key takeaways

In addition: tech safari, surprise, matchmaking, speed dating with each other and with your prospects and customers already at Sime.