Digital Marketing Summit

10:00–12:00 Day 1

Venue: Disruption Hall

Sime Digital Marketing Summit explores the latest horizons of digital marketing and is designed to challenge, inspire and teach great martekteers and communication professionals what they need to know to work smarter. We showcase international and local case studies, share experiences and offer a wonderful mix of speakers and perspectives.

Some of the themes:

Creative vs. artificial intelligence

Case safari

The evolving role of the CMO (a.k.a. who will have a job tomorrow?)

A more social view

When marketing goes blockchain

How to create a cult

Up close with a marketing legend: Meet Allison Johnson, Apple’s iconic CMO under the Steve Jobs era