Digital Marketing Summit

10:30–12:30 Day 1

Venue: Disruption Hall

Exploring the best marketing strategies, learning from bad ass case stories and exploring the future role of the marketing director in a real time, programmatic, transparent and crazy fast moving world.

Agenda

10:30 From Wikipedia to Wikitribune –re-thinking news media

Jimmy Wales, founder Wikipedia

10:50 Ben & Jerry’s – world class activism marketing (and great ice cream)

Jay Curley, Global Head of Integrated Marketing, Ben & Jerry’s

11:10 Welcome refugees – a case for creating a movement

Emma Rosman, founder Welcome app

11:20 Mass personalization: Hyper relevance at scale

Scott Roemermann, Innovation Lead, Nordic Morning

11:35 Powering marketing with AI an V2MOM

Lotta Laurin, Marketing Director, Salesforce 

11:45 Re-thinking live TV and radio

Cecilie Chen, Director Business Development, Acast

12:00 The Symphony of Performance and Awareness marketing tuning together

Daniel Saberski, founder Launchit

12:15 Money talks – the new strategies of the largest advertisers