Future of Media Summit with Media Honeypot

(on stage 10:30–12:30, matchmaking in deal room 12:40–18:00)

10:30–12:30 Day 2

Venue: Disruption hall

Media Honeypot is a successful international event format that for the first-time partners with Sime. Together we will offer thought leader sessions and matchmaking with leading media executives and fast growing innovators, start-ups and scale-ups.

Make it your most efficient business day this summer and have back-to-back meetings with potential partners, scale-ups and industry peers.

Through the online meeting platform, Deal Room, you will be able to set up one-on-one 20-minute meetings with the most relevant attendees in advance of the event that suit your scheduleand business interest.

We encourage each attendee to schedule at least 10 meetings in advance to meet as many as possible relevant contacts for intensive one-on-one sessions.

Start-ups and scale-ups

All start-ups and scale-ups need to apply for access to the event with discounted tickets for 1300 SEK.
The application process ensures a 50/50 ratio between media executives and matching start-ups and scale-ups. A jury evaluates all cases and approves applicants based on maturity, solutions and stage.


More info here

(This is a summit – tickets are sold separately or as part of a day pass.) 

10:30–12:30 Media Honeypot@Sime talks

(Venue: Disruption hall)

International top speakers from the media industry, selected fast grower and industry commentators mixed with colleagues and friendly competitors from Europe and beyond. (end of the main stage session)

Stage program:*

10:30 Opening event & Summit kick-off

10:35 Building marketplace businesses based on new wave of technologies

Jussi Lystimäki, VP New Models, Schibsted Media Group

11:00 Winning in the new media arena, different strategies

Media company leaders discussing their strategies to develop new businesses and attract new audiences.

Tobias Karlström, Managing Director, Sanoma

More speakers TBA

11:30 Scale-up and forerunner session

Showcase how innovative teams disrupt the industry, rethink old structures and create new business models.

Hannu Verkasalo, CEO and founder of Vero Analytics (Finland)

Johan Attby, Co-founder and CEO of Fishbrain

Elina Berglund Scherwitzl, Co-founder and CTO of Natural Cycles

Emma Rosman, Founder Welcome app

Elsa Bernadotte, Co-founder and CEO Karma

Moderator: Chris Pfaff (USA)

12:00 Influencer Marketing in the intersection of print and digital display 

Frank Vogel, National Sales & Sales Solutions, Gruner + Jahr (Germany)

Moderator: Jaakko Kievari, Co-founder of Tubecon (Finland)

*Subject to change 

12:40–18:00 Media Honeypot@Sime Deal Room

(Venue: TBD)

Connect with potential business partners in intense one-on-one meetings in the Deal Room. Media Honeypot connects executives with agile tech companies that media companies should partner with to create the media of today and tomorrow, together. We deliver you meetings with: pre-screened and evaluated start-ups and growth companies.