3 and SIME organized a mobile business round table on Thursday, October 7, 2009 at O-Baren, Stockholm that went by the tag line, “because your mobile is more important than your pinky” , which many people really voted to be. On a loose survey conducted at SIME last year, many people felt that they would lose their pinky in lieu of their mobile phone, startling but true.
It was a gathering of like minded people from the Swedish mobile circle talking about how the mobile industry has undergone changes, and probably why now is the best time to get into the sector. From the pioneering Scandinavian region, to the developing markets of India and Africa, mobile seems to the common uniting point for people. No one is ever found without a mobile in the hand, and if at all that is a yardstick to go by, what should marketers, developers, telco’s and OEM’s do to embrace the revolution. The main topics of focus was:
- Geeks vs the Markets
- Mobile Marketing, the hype to reality. How steep is the graph really
- The Asian tilt of the market
- And the walled garden of the telco’s.
The event got into motion with the following video (in Swedish only, thanks the viral company)
Because your mobile is more important than your pinky
SIME together with tre (or 3, the telecom company) is organizing a mobile business round table (and what’s the spice without a hint of pint) tomorrow in Stockholm.
And it goes by the tag line “because your mobile is more important than your pinky” which is not just a random WTF statement, but rather a line that was made at SIME last year. During one of the panels, when the moderator of the day, Ola Ahlvarsson made a quick survey of the audience if they would trade their mobile for their pinky, there was a sizable number that were perfectly fine in losing their pinky in lieu of the mobile phone, and if that’s the market demographics your mobile business is targeting, you got some die hard users of the gadget.
3 together with SIME is launching what is called as the Swedish Android Developer Competition 09 (SADC 09),
that invites all the developers to create fun, smart and useful applications for the Android community. The winning app developer gets an Android phone, 2 free tickets to SIME Stockholm (November 11, 12) and an opportunity to present the app during the SIME Awards Evening (November 12) to an audience of top representatives from leading companies within IT, media, Internet and Advertising, giving you a perfect launch pad for your idea.
The video below is a teaser, and the link to find more information and to register is here
[Update: Check out the comments for some interesting links to Android coverage and versatility]
