Tag Archive for 'ace of base'

SIME Talks 11: Mia Rose, the youtube sensation says its all about being honest

Mia Rose, born January 1988 is a music sensation of the digital era. In days where artists are shelling out loads of money to get music distributed, she went right into the heart of it all, youtube, and did not shed a single penny towards distribution. But, et voila, guess what, she is now youtube’s most subscribed musician ever, all in a matter of couple of years. It might be a bit unfair to call it a “gotcha” moment and state the unobviously obvious claim that music should be solely based on channels like youtube and we can stop the bleeding in the music industry. But calling Mia a one off wonder would also be a bit harsh. It was just the right thing at the right moment at the right place and a bit of business sense that made her a sensation of tomorrow.

View Mia’s Youtube channel, Facebook Page, MySpace and Web

Last year at SIME, we had Mia on a panel with Dr. Stefan Glänzer and Ulk Ekberg of Ace of Base fame to talk about of all things music. Mia, a digital sensation, Stefan pioneer of Internet music through Last. FM and Ulf, a man who belonged to the analog age but loves the digital age just as , a potent mix together with SIME moderator Ola Ahlvarsson (former VP of Boxman, a service that used to sell music CD’s online in the 90’s). And Mia’s comments were stark, that, you can do music online, and you ‘can’ find dedicated followers and the model just about works as much at your own convenience.

Radon caught up with her after SIME, and chatted her up about her whole journey so far. And for her its all about being honest and truthful to yourself, your music and your fans. Something that cannot be disputed we say.

Mia Rose from SIME on Vimeo.

We have put this as part of our SIME Talks this week, again, a small shining torch that we hope will illuminate the dark sky of the music industry. Last.FM, Grooveshark, Spotify  and tons of other services are justifying the same ends through different means. May the music industry see the light at the end of the tunnel.

Ace of Base are back, fuelled by the web – SIME08 Agenda Feature

Ace of Base with Ulf Ekberg at the helm is one of the biggest smash hit bands in the history of pop music. They ruled the Billboard and record sales in the early nineties, and hits like All that she wants and The Sign are forever imprinted in the musical memory of millions of people. After a long time of silence, the band is back and this time they’re talking directly to their fans with a new blog and YouTube channel.

Ulf Ekberg will join us just after lunch on Day 2 of SIME08 to talk about how they are using the web to connect with their fans and fuel a great comeback and new tour. Below is an example of their new transparency, a short talk with Ulf in the studio working on their new album.

In the same panel, we’ll meet YouTube phenomenon Mia Rose and Stefan Glaenzer of Last.fm. And here’s some 90-ies Ace of Base nostalgia for you:

Register for SIME08