Tag Archive for 'ads'

VideoPlaza goes international with backing from Creandum, Torstensson and Hultman

Hot Stockholm startup and SIME friends VideoPlaza that supplies online video with an ad platform announced today that they have taken investment from VC firm Creandum and business angels Henrik Torstensson and Magnus Hultman.

VideoPlaza provides tools for advertising around online video. Kanal 5, their first customer, turned their web tv service profitable very quickly using the VidePlaza ad platform. VideoPlaza says they will use the money to focus on scaling and moving to markets outside Sweden.

Innovation Day Follow up: VideoPlaza

VideoPlaza was one of the companies invited to SIME Innovation Day. VideoPlaza offers an ad platform for overlay ads in online video.

The three person company just moved into their new office space in Stockholm, after a succesful rollout of their ads on the online videos of swedish tv channel Kanal 5.

Sorosh Tavakoli, Alfred Ruth and Dante Buhay have spent a week getting the new space in order. I spoke to co-founder Sorosh Tavakoli about the future of the company and what they thought of SIME Innovation Day:

Andie: What did you find most exciting about SIME Innovation Day?

Sorosh: I really liked meeting Google, and learn more about their new Google Adsense for videos. It’s also nice to meet the real people behind the corporation. The table talks were very interesting, since you got to hear about some valuable experiences from other entrepreneurs.

Andie: What’s happening with VideoPlaza right now?

Sorosh: We are working hard on making sure our ad platform scales. We are learning a lot from the data coming in from the real world usage on the Kanal 5 videos. We develop our product based on these experiences, and we’re looking for the next round of customers interested in this new form of video ads.

We also have some speaking engagements coming up, at the Disruptive Media conference and Stockholm Media Week along with some heavy names from the Swedish media industry.

We’re wishing VideoPlaza all the best. If you have questions for the VideoPlaza founders or comments about their business, please leave a reply to this post, and we’ll do more follow ups about them.