Andrew Roskin, a noted authority from the DealBook fame of NYTimes recently released a book on how the interconnected businesses between banks make them too big to fail. AIG has become the defacto case study for this phenomenon, since the Government was compelled to save the insurance mammoth in lieu of spending the money on creating more jobs or offering them back to the common man.
[Andrew Roskin's book is quite an interesting read. The amazon link is here. The phenomenon is explained here
Of course, too big to fail can also be used in other industry areas too, and notably Google has been often compared to being too big to fail, primarily since the internet is largely indexed by Google, the path to your online experience taps on Google one too many times every day across the internet-o-sphere.
[Google - too big to fail? or actually I think its too evil to fail - its become a necessary devil]
Now, Facebook seems to be slowly becoming a ‘too big to fail’ case study in their niche of connecting people and getting people into the social realm of things. May be, people can live without Facebook once the fad settles in, but still its slowly inching to becoming a great engagement channel for business and marketers alike, not to mention the number of hours spent on Facebook by the millions every day. Some stats from the Facebook universe:
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