Snippets: (Live detailed coverage, speaker profiles, links below)

• Just having a website does not mean its a strategy. Have an online strategy and a story line that takes you closer to your customers (Andrew Bradford)
• Traditional media is dead. Find new ways to get online and stay radiant there. Being viral has a cost, but it comes with good content, quality and relevance.  (Bob Stumpel and Jimmy Mayman)
• Mobile internet is going to be dominated because of finger / touch (intuitive), location is a killer-app and each application is like the browser on the PC - it takes you to a new world. (Sixto Arias)
• Data porn is all about location, mobility and people. And Dopplr is right at it (Marko Ahtisaari)
• Europeans are not fans of big success or big failure, while the Americans love them both. We need to lose the rust, go out there and sell. And we need to understand more about sales and marketing, and not just focus on innovative ideas (The Europe Panel: Robert Lang, Jeniffer Schenker, Inma Martinez and Marko Ahtisaari)
• Stay radiant, have the self ignition and be positive - Morten Lund
• I have a dream, and that is to make the internet social and distributed - Johan Stael
• Give a fuck about “fuck you” money (Government grants / social welfare money),and use it to build businesses - Martin Varsavsky
• Online Dating is for old loserish men - Tom Varsavsky

Universal Mantra for beating the crisis: Stay positive, be positive and spread the love. That is the essence of entrepreneurship.

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09:34 - people finishing their breakfast and walking into the auditorium. The acoustics are fantastic, there are not too many power / plug points unfortunately, but there is a good wireless connection, and that should keep the souls alive.

The agenda can be found here, the speaker profiles are here

09 40 - So we are live now. Ola is on stage and doing a quick introduction about himself and SIME.

“The future has already happened, its just unequally divided”.

• It takes a lot of time to build good companies. And what we were thinking of in 1995 is slowly taking shape right now. Titanic is an example of a bad boat, but great movie, but it took a lot of time to opportunitize the bad boat.
• “A wealth of information is a poverty of attention” . This is what is happening online.
• There are two types of brands: relationship brands and transaction brands. Transaction brands are going towards free, while relationship brands are going towards premium.  There are things that are getting towards the free way, but at the same time the Gucci’s and Prada are spreading more.
• “Knowledge is the key differentiator” online and offline.
• World is socializing. And it is getting niche and vertical focused.
• What we dreamt about the internet is coming true, and its helping set  up international business

10:04 - Panel 1: Jimmy Mayman (of goviral fame), Andrew Bradford (platform A) and Bob Stumpel (Result, Dutch Advertising Guru)

What is the most important trend in marketing and advertisement?

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