Maverick, Crazy, Non-conformist, Radical, Innovative, the hippie entrepreneur, all can also go by the 2 letter word, “ML” (for Morten Lund). He is so outspoken, loud, daring, and if you have watched him speak, you can lose a million dollars betting that he is not Scandinavian. Some say he is the pride of the lost Scandinavia, the one that went down with the Vikings.
Whatever be his roots, the wiring in ML is quite simple. He does not believe in bull shit (in his own words) such as “going by the books, go by the rules, go by the mainstream”. Instead the man is a complete “screw it, just do it” kinds, and he wears that attitude every day to work, be it investing in Skype or being part of starting up dead duck companies (that made him officially bankrupt in 2008) . For him, its all about just doing it, or as he says “just fu**ing doing it”. And ML has never failed to entertain us at SIME (Stockholm 1998, 07,08, Copenhagen 07 and Barcelona 09) during his last 2 year’s of continuous “crowd-raving-audience-loving-controversial-provoking” statements of candor that scream loud on your face making you slip deep within your chairs and giving you the “Argh, I ought to get out there and do something big” feeling.
ML has a ripple effect in you, in the sense that, he is so calm, cool and sexy, but is yet aggressive and delivers the knock out punch just at the right time in your head making you stand up and take notice of the message in between his “swear words smeared take home message”.
Enough personal bias, here is some formal introduction to the man if you have not heard of:
Morten’s wiki, crunch base, facebook, twitter, blog
And below his message is, err, “Everyone says a lot of bull shit. No one really knows what they are talking about; so just go out there do it”. The timing cannot be more precise, with the SIME Awards Nominees to be released soon ( in like a matter of minutes), this is the perfect message for them.
SIME 08 - Morten Lund from SIME on Vimeo.
