Inspiration session – Trust, Transformation & Threats
WHEN & WHERE: 10:15–11:50, Epicenter Terrace, Regeringsgatan 59
10:15 Opening words
Ola Ahlvarsson, creator, Sime
10:25 Spotlight on China
Cecilie Chen, Digital Innovation Manager, Result
10:40 Brands in motion – staying true while reinventing the core
Tim Sayler, Chief Marketing Officer at Breitling, Ilgi Evecan Duran, Innovation leader at The Absolut Company, managing their innovation hub: LivingLab.
11:00 Changing an IT-giant – innovation learnings and business advice based on a transformation journey
Oracle has created a co-innovation experience centric methodology, inspired by its own transformation journey. Learn what value it brings to the Sime network!
Thomas Berg, Digital Business Innovation Nordic Expert, Oracle
11:10 Beyond Digital Marketing – Why the Future Currency is Trust
Cliff Seal, UX Lead, Salesforce Pardot.
11:30 Tales from the dark side – Inside the mind of Canada’s most notorious hacker
Michael “Mafiaboy” Calce, former hacker, cyber-security expert and author
11:50 Lunch & networking