We are honored to present two legendary marketeers. Meet Tiffani Bova, leading authority on Growth, and Apple’s legendary marketing director Allison Johnson, keynote speakers at Sime 2018.

For decades Tiffani Bova has been traveling around the world, helping companies of all sizes, from Fortune 500s to start-ups, with growth issues. At Sime she will present her findings in an inspiring and comprehensive way, based on more than thirty fascinating in depth case studies. We are proud to present Tiffani Bova, the world leading authority and best selling author on company growth, as one of our keynote speakers at Sime 2018.

As described in her best selling book “GrowthIQ: get smarter about the choices that will make or break your business” she will demonstrate ten growth paths – ready to be applied in your own business. While not writing books Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, one of the world’s fastest growing software companies. Prior to that, she spent 10 years at analyst firm Gartner as a partner and analyst, and 15 years in various sales and leadership positions. Bova is a highly sought after keynote speaker having delivered over 300 keynote presentations around the globe to over 300,000 people on sales transformation and business model innovation.

Allison Johnson will be sharing unique step by step practices in brand building – as well as some true behind-the-scenes stories from Apple under Steve Jobs.

We will learn why it’s (more than ever) important with authenticity in business, how to find the right balance between quality and speed and why companies should put customers at the center of every single decision. After her years at Apple Allison Johnson founded West, a hybrid marketing and venture capital studio focused on helping to launch and scale a new generation of market creators and disruptors. Prior to Apple she worked in marketing roles for tech giants like IBM, HP and Netscape. Today she’s a strategic advisor.
There are only a few people who have worked directly under Steve Jobs, and Allison Johnson is one of them. As the former head of global marketing at Apple, during the comeback years, 2005–2011, they worked closely together. She coordinated the launches of iPhone and iPad and several famous campaigns, some of the most iconic products and campaigns of our time. We are honored to have one of the most successful marketers of our time entering the stage at Sime.

PS. Don’t miss the Expert Talks! Both Tiffani and Allison are entering our stage as Keynote Speakers. But they are also giving Master Class Expert Talks. A few chosen will also have the opportunity to attend an in depth meeting.