Sophia Bendz 

Partner at Atomico focusing on Nordic sourcing activities.


Based in Stockholm, Sophia advises founders on communications and marketing strategy and scaling their brand. As an active player in Stockholm’s startup scene, Sophia also helps with sourcing and the evaluation of new investment opportunities. Sophia was the Global Marketing Director at Spotify from 2007–2014, where she built out a strong consumer brand from scratch, while launching and marketing the service globally. Today she is an active angel investor and advisor to start ups, and serves as a Board Director at Avanza, Kindred Group and non-profit organization Race For The Baltic. She is also a co-founder of non-profit foundation and has invested in start ups such as Tictail, Clue, DogBuddy, Shim, Joints Academy, Search Inc, Bokio, DigiExam,, Scout, Brighten, Prion, Simple Feast, and Sana Labs. Sophia believes in working with people who share the same set of values and want to improve the world through innovation.