Pernilla has worked with innovation, business development and brand & market strategy for multinational companies for over 10 years. She joined Ericsson in 2015 from management consulting where she led projects for strategy development, thought leadership, innovation and branding for multinational companies like IKEA, Unilever, Husqvarna and more. Pernilla is a board member of HallMedia and Wallenberg foundation of AI research WASP HS as an expert on consumers and digital transformation.
Through cutting edge research we drive Ericsson thought leadership of what connected intelligence means to different industries. Through close collaboration in partnership with key customers such as GE, Honeywell ABB. IKEA group and strategic partners in academia, public sector and major organizations all across the globe we explore the future and to deliver bold statements and tangible concepts to illustrate where the future of technology and connectivity is going. Finally, our broad knowledge about society enable us to explore the emerging opportunities and implications of intelligent connectivity through an innovation lens.
Pernilla is an appreciated speaker in Sweden and internationally for large audiences as well as in boardrooms and executive committees. She has been speaking across continents and under many different kinds of events. For instance she is the reoccurring speaker (earned speeches not paid for) at GSMA. One of these speeches was for instance on the future of shopping with Inter IKEA systems at MWC in Barcelona 2018. Further, national and international media frequently interviews her on areas relating to her expertise. In 2015 she launched a book on the digitalization of the purchasing process, “The one-click revolution” which earned the honorary prize as Sweden’s “Marketing Book of the Year 2016.”