Ilgi is an innovation leader, creative strategist and an entrepreneur with international experience in different markets from the Nordics and Baltics to Central Asia within the telecoms and wine and spirits industries. She has extensive experience in leading the innovation agenda, devising brand strategies, managing cross-functional teams and partners.
She defines her job as holding the pulse of the market to identify and develop future services, unleashing new growth for brands and challenging existing business models at multinational companies across the world.
She is currently working as an Innovation leader at The Absolut Company and managing their innovation hub: LivingLab.
Ilgi is a board member of Capacent and Stockholm Ministry of Change (TedX Stockholm), works as a startup coach and volunteers with female entrepreneur groups as a mentor. She is also a founding member of an affiliate non profit organisation that actively works to support global female leaderships, something she feels strongly about.
Her passion is unlocking potential for businesses, society and people. She believes that we all need to use the status and the power we have to create change wherever we can and to spread ideas that will take our community and society forward.