Working as a BBC staff journalist in London for a decade, Maddy reported for UK and global TV news programmes and anchored BBC World Service radio shows reaching 50 million people a week. Based in Stockholm since 2014, she is now a freelance journalist for global media including BBC, Monocle magazine and US Public Radio network NPR, focusing on Nordic business and lifestyle trends. She is currently producing a web series for BBC Worklife called The Nordic Way, about the changing world of work in Scandinavia.
Maddy was voted one of the 100 most impactful and influential figures in the Nordic startup scene in 2017 after producing and presenting three seasons of The Stockholmer Podcast, in which she interviewed the Swedish capital’s most inspiring creatives and entrepreneurs.
She regularly works as a moderator at some of the region’s most prominent tech and media events.