After 21 years as CEO for Record companies in Sweden and Nordic, Per decided to disrupt his life and join Bjorn Ulvaeus (ABBA) and Conni Jonssons (EQT) Venture, The Pophouse Group as CEO.
The Pophouse Group are running Hotels and Restaurants and the biggest scene in Northern Europe, Cirkus and managing the Abba Museum at one destination in the middle of Stockholm. But PHG also invest in Entertainment IP and Space.
…About Pop House
Pop House was founded by Björn Ulvaeus and Conni Jonsson in 2014 with a vision of building a world-class entertainment destination at Djurgården in Stockholm, as well as creating cultural experiences for a wide audience in Sweden and the rest of the world. The company group owns and operates ABBA the Museum, Pop House Hotel, Cirkus, Hasselbacken and Space.