Susanne started at Mackmyra 15 years ago and has been on a fantastic journey over the years. “We created a brand new category of whisky – Swedish whisky – by being innovative, challenging, thoroughly enjoying ourselves and experiencing a great sense of community along with our customers and ambassadors.”
Since February 2019 she is in charge of Mackmyras Lab Distillery, where Mackmyra, and their stakeholders, are creating new and innovative spirit products, like the world’s first whisky developed with artificial intelligence, AI.
“This is the first time that a complex consumer product recipe has been created with machine learning! AI has been used to augment and automate the most time-consuming process of whisky creation”.
The AI-project is a cooperation between Mackmyra, Fourkind – a Finnish technology consultancy that specializes in strategic spearhead projects with expertise in artificial intelligence – and Microsoft.