Venue: The Playa a.k.a. Epicenter Terrace

Over the days you will meet 100+ speakers including Max Tegmark, professor at MIT, physicist and cosmologist, Tiffani Bova

global customer growth and innovation evangelist at Salesforce and bestselling author, our host Ola Ahlvarsson and many more.

Morning sessions:

09.00 Trying to make sense of today and tomorrow

Ola Ahlvarsson, co-creator, Sime and Mahesh Kumar, CEO Result

Key takeaways:

–Technology as a tool for change and chaos.

–Highlights, from the past and thoughts about the year to come. Cool cases and phenomena.

–What to expect during Sime.

09.30 AI and Humanity – Being human in an AI world

Max Tegmark, professor at MIT, physicist and cosmologist.


Key takeaways:

–A crash course in the future of AI (and humanity).

–The good, the bad and the ugly –the ethics of AI.

–Science and Science Fiction –what is what?

10.00 AI for education – capturing the complexity of the brain 

Joel Hellermark, founder and CEO of AI startup Sana Labs, awarded “Supertalent of the Year” and “Entrepreneur of the year” for his work with personalizing education by applying the latest findings in AI and neural networks.

Key takeaways:

– How education can be individualized with the latest findings in AI, deep learning, neural networks and brain research.

– Capturing the complexity of the brain, the next great education revolution.

– A great founders story of a 21 year old super talent.

10:15 GrowthIQ: How to get smarter about the choices that will make or break your business

Tiffani Bova, global customer growth and innovation evangelist at Salesforce (one of the fastest growing companies in the world) and author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business shares her deep insight of growth based on interviews with more than 30 companies, from Fortune 500´s, to start ups all over the world.

Key takeaways:

–Key insights from Tiffani’s book.

–Learnings from Salesforce’s unparalleled growth journey.

–How the right use of data drives the right decisions and fuel growth.

10.40 How to establish and drive a passionate high performance organization culture 

A strong brand is built from within through a strong organizational culture, with common goals, passionate people and a strong ability to cooperate – we have to work together instead of side by side.

Linda Hammarstrand, Co-founder Culture Academy and expert in company culture-building, shares her deep insights and inspiring thaughts on a subject more imporant than ever.

Key takeaways:

– How to create a high-performing organizational culture.

– How to link values to great results. 

– Creating a passionate team that lasts.

Afternoon sessions:

14:00 Fake it till you make it – Lies, truth and lifehacks in the age of digital 

Oobah Butler, uses comedy and absurdity to comment on the modern era. Whether it’s swindling his way as a fake jeans designer, Georgio Peviani, to the top of Paris fashion week, making up reviews on TripAdvisor or sending stand in lookalikes to attend interview and tv-shows, his ambition is to explore different worlds in an interesting, contemporary way. His award winning webpranks on VICE Media upsets and entertains a growing global audience.

Key takeaways:  

–How Oobah turned the Shed in his backyard to London’s top rated restaurant on TripAdvisor.

–How he swindled his way into Paris Fashion Week.

–His thoughts on fake news, and what we can learn from it to reach through the buzz.

14:30 Riddle of innovation – exponential growth

Maks Giordano, digital strategist, Founder Kreait

14:50 re:think – Future of Retail

The retail landscape is changing rapidly. What can we expect? Elin Allison is responsible for the solutions Telia launches to the retail industry. She is an expert in how data can be used in retail to improve the customer experience, and here she will share her knowledge. 

Elin Allison, Business Manager Retail, Telia Company

15:10 re:think Future of Homes

How will we live in the future? I which way can buildings get smarter and meet our needs? How can VR and AR enhance our lives? Russian born Elena Malakhatka is currently doing research in the KTH Live-in-lab, in the area of data driven design for smart bulidings. Here she shares her findings.

Elena Malakhatka, Researcher KTH


15.20 Ensuring AI is used for good – ethics and trust as a foundation

Tom Nickels, Senior Advisor, Avaus Marketing Innovations


Key takeaways:

–Top 5 ethical issues in artificial intelligence

–How to build trust with AI

–A code for ethics for AI

15:50 Hooking up with the world’s most connected man

Chris Dancy, Health and wellness pioneer, healthcare technology leader and entrepreneur, frequently referred to as “the world’s most connected human”.

Key takeaways:

–How tech can improve your life

–Bodyhacking as a lifestyle

–A glimpse of your life in a not too distant future

16.10 The future of sex, love and AI companions

Matt McMullen, founder Realbotix, the creator of LiveDoll Harmony and RoboHunk Henry, the AI lovers and sex companions.

Key takeaways:

–Up close with Harmony, the first AI robotic girlfriend.

–Why we will all have sex with robots and maybe fall in love with them.

–AI and emotions.