RetaiI Summit

11:00–14:00 Day 1

Venue: AMF, floor 8

Three hours of intensive inspiration and networking with focus on how to get the perfect customer experience with the help of tech. Sime Retail Summit is the starting point for you who understand the challenges your face today and the ones pointing you in the right direction are no less than legendary customer gurus.



11:00 Welcome

Mats Hederos, AMF Fastigheter

11:10  Retail gone wild

Maks Giordano, founder Kreait and retail expert

11:40 Marketing in retail

An interview on stage with Allison Johnson, Former CMO Apple

12:10 Lunch

12:30 Case: IKEA

Freddy Johansson, Strategic Initiative Leader,  IKEA

13:00 Fotografiska – A bold concept for expansion

Fotografiska is not merely a museum, it is a meeting place for the worlds best photography, driven by passion. This passion makes them explore different sides of almost everything, including retail. With a unique understanding and love for the guest, Fotografiska is constantly trying new ways and challenging the conventional. Next step is to expand it´s horizons outside Stockholm. A story about growing without fear and daring to trust instincts and emotions. 

Kalle Skoog, CMO Fotografiska

Key takeaways:

– Be curious
– Why? Why the f**k not!
– If it feels right, it feels right. When in doubt, ask why and answer with your gut.


13:15 Getting Under the Hood – who you are and what you offer in a changing retail landscape

Kate Butchart, Client Services Director, EVRY Strategic Design Lab

Key takeaways:

– What is a great customer experience, and why is this important?

–Emerging human behaviours and possible impacts on retail

–The four retail propositions Optimising your organization, channels, and platforms to deliver upon what people want

13:30 Relevant and resonant – how to get at true pulse on the shopper

Retailers that win in today’s changing retail landscape have put aside what they think they know, to listen to what shoppers actually want. Understanding this empowered, connected shopper’s wants and needs should be multifaceted. In this session, we will highlight the key findings from our second edition of the “Shopper-First Retailing” report, which Salesforce and Publicis.Sapient conducted. It will focus on how retailers can get a true pulse on today’s shopper.


Vera Hartmuth, Director Marketing, Western and Northern Europe, Salesforce Commerce Cloud

13:45 Wrap-up

Maks Giordano, final thoughts

14:00 Back to Sime