Venue: AMF, floor 8
Three hours of intensive inspiration and networking with focus on how to get the perfect customer experience with the help of tech. Sime Retail Summit is the starting point for you who understand the challenges your face today and the ones pointing you in the right direction are no less than legendary customer gurus.
Mats Hederos, AMF Fastigheter
11:10 Retail gone wild
Maks Giordano, founder Kreait and retail expert
11:40 Marketing in retail
An interview on stage with Allison Johnson, Former CMO Apple
12:30 Case: IKEA
Freddy Johansson, Strategic Initiative Leader, IKEA
13:00 Fotografiska – A bold concept for expansionFotografiska is not merely a museum, it is a meeting place for the worlds best photography, driven by passion. This passion makes them explore different sides of almost everything, including retail. With a unique understanding and love for the guest, Fotografiska is constantly trying new ways and challenging the conventional. Next step is to expand it´s horizons outside Stockholm. A story about growing without fear and daring to trust instincts and emotions.
Kalle Skoog, CMO Fotografiska
Key takeaways:– Be curious– Why? Why the f**k not!– If it feels right, it feels right. When in doubt, ask why and answer with your gut.
13:15 Getting Under the Hood – who you are and what you offer in a changing retail landscape
Kate Butchart, Client Services Director, EVRY Strategic Design Lab
– What is a great customer experience, and why is this important?
–Emerging human behaviours and possible impacts on retail
–The four retail propositions Optimising your organization, channels, and platforms to deliver upon what people want
13:30 Relevant and resonant – how to get at true pulse on the shopper
Retailers that win in today’s changing retail landscape have put aside what they think they know, to listen to what shoppers actually want. Understanding this empowered, connected shopper’s wants and needs should be multifaceted. In this session, we will highlight the key findings from our second edition of the “Shopper-First Retailing” report, which Salesforce and Publicis.Sapient conducted. It will focus on how retailers can get a true pulse on today’s shopper.
Vera Hartmuth, Director Marketing, Western and Northern Europe, Salesforce Commerce Cloud
Maks Giordano, final thoughts
14:00 Back to Sime