A Sime Expert talk is a thought leader session where handpicked experts and executives discuss a topic with the ambition to dig deeper and share experience. Group sizes range from 15 to 50 with an average of 30 participants.
The Expert talks is were where the most relevant topics and smoking hot phenomena are covered in the Expert Talks format.
Expert Talks will be held on the following topics (more to come!)
Building an iconic brand – lessons from being the global marketing director of Apple
A unique opportunity to meet with Allison Johnson, Apple’s former Global marketing director under Steve Jobs and one of the world’s most iconic brand builders. Real lessons learned, and behind the scenes.
Guest speaker: Allison Johnson, Marketing Professional
Growing at hyper speed – how Salesforce uses Salesforce for 30% annual growth
Salesforce uses its own platform to grow faster than almost any company in the world, how can you do the same? During this event Salesforce will take you behind the scenes on its own strategy and tactics. Get ready to learn and discuss how Salesforce uses Salesforce for sales and marketing.
When&Where: Wed Nov 14 and 15:00 and Thu Nov 15, 11:00 Relevation Space
Guest speakers: Lotta Laurin, Head of Marketing Nordics, Salesforce and Johanna Mattsson Sales Director, Salesforce
The smart and connected society can get even smarter and greener when we analyze available data. When we get insights on how crowds move, where they come from and go to we can help optimize everything from public transport to smarter city planning and contribute to a more sustainable society. When data quickly is turning into the world’s most valuable resource it’s of uttermost importance to act responsibly, mitigating the risks and securing data privacy.
When&Where: Thu Nov 15, 15:00 Relevation Space
Guest speaker: Marcus Velin, Product Manager, Crowd Insights Telia
Chief Strategy robot – taking AI to the next levelThe major part of current AI applications in marketing, sales and business are focused on understanding how to predict and optimize individual-level behavior. What if we could leverage AI to help us to get answers to big, strategic level questions?We hope that this Expert Talk will spark ideas to build a new wave of AI applications.
When&Where: Wed Nov 14, 12:15, Relevation Space
Guest speaker: Veli Pekka Julkunen Head of AI, Avaus
Value realization – 5 ways to get a positive return on marketing
It all boils down to ways of working – having the right set of skills, resources and processes in place to work effectively and drive business results. But how can we make it happen? In her Expert Talk, Avaus expert on Growth Hacking, Ilona Vigren shares her best practices and learnings from the transformation of several organizations. We will discuss how to use Growth Hacking to drive business results – and get higher ROI.
When&Where: Thu Nov 15, 14:00 Relevation Space
Guest speaker: Ilona Vigren, Growth Hacking Business Lead, Avaus
State of Blockchain – next wave beyond the bitcoin hype
In this expert session we will discuss the possibilities and pitfalls of blockchain and distributed trust systems, beyond the bitcoin hype. What it is today and next step. What are the difficulties and what real benefits do we see in the corporate world.
When&Where: Wed Nov 14, 14:00, Relevation Space
Host: BLOXPO/Stockholm Blockchain
Guest speakers: Christoffer De Geer, Vice President BTCX, Sweden’s largest exchange hub for digital currencies, Henrik Hjelte, CEO and co-founder Chromeaway, and Filip Martinsson, Stockholm Blockchain/BLOXPO
Can data driven insights drive change and inclusion
Tools can collect data, but people – who understand both the culture and the business can build insights. Cultural minorities represent about 25 percent of the total population. As a group they have a purchasing power of more than 300 billion SEK annually. This is a talk about how to gain data, and convert it into relevant insights for communication and business development for these groups.
When & Where: Thu Nov 15, 13:00, Revelation Space
Guest speakers: Sissi Rizko, Diversity and Inclusion consultant, Lovisa Roupe, CEO Feather Agency.