Venue: Disruption hall

Sime’s ultimate customer excellence summit focuses on the strategies, new skills, content and technologies that make business rock in an increasingly technology driven world.


13:00 Customer Obsession

Ola Ahlvarsson, Co-creator Sime

13:10 Unboxing Apple – Managing Customer Expectations to Perfection 

 As a global marketing director at Apple 2005-2011 Allison Johnson is one of the most important brand builders of our time. At Sime she will be sharing unique step by step practices– as well as some true behind-the-scenes stories from Apple under Steve Jobs. We will learn why it’s (more than ever) important with authenticity in business, how to find the right balance between quality and speed and why companies should put customers at the center of every single decision. 

Allison Johnson, Marketing Executive, VP Worldwide Marketing Communications, Apple Inc. during Steve Jobs.

13:30 GrowthIQ – 10 smart paths to grow without pain

For decades Tiffani Bova, martech-guru and best selling author, has been travelling the world, helping companies of all sizes, from Fortune 500s to start-ups, with growth issues. Here she will present her findings based on more than thirty fascinating in depth case studies, and demonstrate ten growth paths – ready to be applied in your own business.

Tiffani Bova, Global Customer Growth and Innovation Evangelist, Salesforce and author of Growth IQ: Get Smarter About the Choices that Will Make of Break Your Business.

13:50 Customer Excellence from within – a bet on automation

Maria Izzo, Automation Lead, iZettle

14:10 Next frontier. AI and robotics in customer meetings

How recent landwinnings in computational linguistics and speech technology can be used to improve the overall customer experience. Mathias Johansson, who has been working in the fields of speech, natural language understanding and automation since the turn of the millennium, shares his knowledge about the newest frontiers of customer interface.

Mathias Johansson, Senior Manager, Head of Automated and Customized Solutions, Telia

14:30 More than words… How voice and AI will transform the way people work

Voice will usher in a new era of conversational CRM, delivering new levels of productivity and redefining customer experiences with voice technology. We’re in the midst of an incredible technological shift, where the power of voice is fundamentally changing the way we work and meet our customers.

Per Fredriksson, Solution Engineer, Salesforce.


14:50 Surprise Guest