Digital Marketing Summit

10:00–12:00 Day 1

Venue: Disruption Hall

Sime Digital Marketing Summit explores the latest horizons of digital marketing and is designed to challenge, inspire and teach great marketeers and communication professionals what they need to know to work smarter. We showcase international and local case studies, share experiences and offer a wonderful mix of speakers and perspectives.

Some of the themes:

10:00 Where we are and where techology will take us

Maks Giordano, agency veteran, founder Kreait and moderator for the session.

10:20 How Apple was built into the world’s most iconic brand

Interview with Allison Johnson, former global brand director Apple, who built the Apple brand with Steve Jobs

10:40 A more social view

Marcus Smith, founder SocialView

10:55 Creative vs. Artificial intelligence

11:10 Case Klarna: Building an emotional tech giant

David Sandström, CMO Klarna

11:25 CMO roundtable

Four great CMOs spill the beans and share their strategies.

11:40 How to create a cult

Vikram Gandhi, award winning filmmaker (Kumaré – the true story about a false prophet) and senior editor at Vice Media. 

12:00–13:00 Joint lunch, matchmaking and experience sharing with the best audience in town.