Digital Marketing Summit
10:00–12:00 Day 1
Sime Digital Marketing Summit explores the latest horizons of digital marketing and is designed to challenge, inspire and teach great marketeers and communication professionals what they need to know to work smarter. We showcase international and local case studies, share experiences and offer a wonderful mix of speakers and perspectives.
Some of the themes:
10:00 Where we are and where techology will take us
Maks Giordano, agency veteran, founder Kreait and moderator for the session.
10:20 How Apple was built into the world’s most iconic brand
Interview with Allison Johnson, former global brand director Apple, who built the Apple brand with Steve Jobs
10:40 A more social view
Marcus Smith, founder SocialView
10:55 Creative vs. Artificial intelligence
11:10 Case Klarna: Building an emotional tech giant
David Sandström, CMO Klarna
11:25 CMO roundtable
Four great CMOs spill the beans and share their strategies.
11:40 How to create a cult
Vikram Gandhi, award winning filmmaker (Kumaré – the true story about a false prophet) and senior editor at Vice Media.
12:00–13:00 Joint lunch, matchmaking and experience sharing with the best audience in town.