MAY8
EPICENTER STOCKHOLM

AI & HUMANITY

Building the
Future Together

Secure Your Tickets
Marquee ImageMarquee ImageMarquee ImageMarquee ImageMarquee ImageMarquee Image
Marquee ImageMarquee ImageMarquee ImageMarquee ImageMarquee ImageMarquee Image

SIME 2026 | LEADER SESSIONS

May 8th, 2026
We stand at the most significant inflection point in business history.

Artificial intelligence isn't just another technology shift—it's a fundamental reimagining of what work means, what humans contribute, and how organizations create value.

The question isn't whether AI will transform your business. It already has.

The question is: Will you build a future where AI and humans thrive together—or one where they're at odds?

At SIME LEADER SESSIONS 2026, we're exploring how to build organizations where AI and humanity don't compete—they compound.
We care about your data in our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
User ratingUser ratingUser ratingUser ratingUser rating
5-star rating
5.0
from 200+ reviews
sime-ola-ahlvarsson-onstage

Featured Speakers

At SIME 2026, we bring together the brightest minds with new narratives, industry leaders, and game-changers who redefine the future of business, technology, and innovation. From cutting-edge AI to the future of work and beyond, our speakers are here to inspire, challenge, and push boundaries.
Join us as they share insights, stories, and strategies that will ignite ideas and transform industries.

#SIME2026

Anna Felländer

Asenion | EAIGG: Ethical AI Governance Group
Co-founder & President, Asenion | AI Governance Expert

Anna Felländer is one of Sweden’ foremost experts on the business, legal, and societal impact of AI. Co-founder of Asenien, an end-to-end AI Governance platform with unique screening tools, she has shaped Responsible AI from policy, start-up and academic perspectives since 2016. Her career spans Chief Economist at Swedbank, a decade in the Swedish Government including the Prime Minister’s Office, and research at KTH Royal Institute of Technology.

#SIME2026

Benedetti Massimiliano

YOOX
Entrepreneur, Business Angel, Digital Strategic Consultant, Former Marketing Director and member of the original team at YOOX

Experienced Board Member and Private Angel, with a demonstrated history of working in the online retail industry. Digital Marketing Expertise. Skilled in International Marketing, Business Planning, E-commerce, Entrepreneurship, Customer Relationship Management (CRM), and Market Analysis.

#SIME2026

Charlie Caper

Magician · Chief Creative Officer

Charlie Caper is a Swedish magician and creative technologist who has performed in 76 countries in seven languages, winning Sweden's Talang (Got Talent) in 2009 — the first magician ever to win any Got Talent format worldwide. He is Chief Creative Officer at Furhat Robotics, a world-leading Swedish social robotics company, where he builds and programs robots combining AI with live performance. His awards include the 2011 Mandrake d'Or — considered the magic world's Oscar — and two Adelaide Fringe Best Magic awards. He maintains a robotics workshop at Epicenter Stockholm and has worked with OpenAI language models since before the launch of ChatGPT.

#SIME2026

Ebba Heselius

AI Sweden & Stockholm University
Researcher · AI Education Lead · Speaker

Ebba Heselius is a unique voice on what it means to lead — and to be human — in the AI era. Her research introduces the concept of digitally embodied leadership: the human, intuitive, deeply felt side of leadership that changes when work moves through screens, and changes again as AI becomes part of how we sense, decide, and connect. Her work shows what screens and AI do to our ability to read a room, respond to other people, and stay grounded in what matters.

#SIME2026

Farzan Athari

TV Host · Activist · Entrepreneur

Farzan Athari is a Swedish-Iranian TV host, model, and actor who has worked in the fashion and entertainment industry across 23 countries, collaborating with over 100 brands including Diesel, Nivea, Nokia, Coca-Cola, GQ, and Men's Health. He made history in 2006 as the first international model to sign a modelling contract in Iran, and has had leading film roles in Iran alongside acclaimed actresses Leila Hatami and Mahnaz Afshar. He co-hosted the first season of Persia's Got Talent in 2020/2021, hosted The Fire Festival at Skansen in Stockholm — broadcast to over 35 million viewers — and appeared in the Swedish TV series My Perfect Family in 2019.

#SIME2026

Hanna Linderstål

Earhart Business Protection Agency
Founder & CEO

Hanna Linderstål is the founder and CEO of Earhart Business Protection Agency, a Stockholm-based cyber intelligence firm with over 25 years of experience in digital threat intelligence. Her expertise spans cybersecurity, hybrid warfare, disinformation, AI, and darknet investigations, serving governments and corporations worldwide. She was named Sweden's Security Profile of the Year 2024 and was a finalist for AI Swede of the Year 2025. Linderstål has advised the UN, the EU, and the Swedish government, and has been featured by the New York Times, Al Jazeera, and The Economist.

#SIME2026

James Appathurai

NATO
Deputy Assistant Secretary General Strategy & Policy for Cyber and Digital Transformation

James Appathurai is one of NATO's most senior officials, having worked at the Alliance for nearly 28 years across roles spanning spokesperson, political affairs, and innovation. He currently serves as Deputy Assistant Secretary General for Innovation, Hybrid and Cyber — the Secretary General's primary advisor on AI, quantum, cyber, and hybrid threats. He also serves as Interim Managing Director of NATO DIANA, the Alliance's defence innovation accelerator operating across 32 nations with an annual budget of €50 million. The 2026 DIANA cohort accepted 150 companies from approximately 3,700 applicants — the largest in its history.

#SIME2026

Janne Hietala

Kelluu
CEO

Janne Hietala is the CEO of Kelluu, a Finnish company building autonomous hydrogen-powered airships for persistent aerial monitoring, based in Joensuu just 80 km from the Russian border. Kelluu's 12-metre airships achieve 12-hour continuous flight — far exceeding conventional drones — delivering centimetre-level mapping resolution for both civilian and defence applications. The company was selected for NATO's DIANA accelerator from over 2,600 applicants and became the first DIANA company to secure a Rapid Adoption Service deal with a NATO Ally. Before Kelluu, Hietala built a career in EdTech and was named Finland's Young Entrepreneur of the Year in 2012.

#SIME2026

Madeleine Lassoued

Kyndryl
Kyndryl Vital Leader Nordics & Baltics

Madeleine is a growth-driven marketing and commercial leader with over a decade of experience building and scaling brands. Her passion lies in connecting strategic clarity with creative excellence — and leading teams that turn brand potential into real business impact. From launching award-winning concepts like Volvo On Demand to driving international expansion at Bisnode and now leading and launching Kyndryl Vital in the Nordics & Baltics.

#SIME2026

Ola Ahlvarsson

Moderator of SIME | Serial entrepreneur

Ola Ahlvarsson is a serial entrepreneur, investor, and digital transformation expert, best known as the founder of Epicenter, a hub for innovation and scale-ups. With a background in technology, business strategy, and leadership, he has built and scaled numerous companies across industries.

#SIME2026

Stuart Hobbs

Live Story
Sales & Partnership Director EMEA

With over 15 years building enterprise sales and strategic partnerships across UK and EMEA, Stuart has worked with some of the world's most recognised brands helping them move faster, sharpen their positioning and modernise how they operate.

#SIME2026

Tom Rourke

Kyndryl
Vice President: Design, Insights & Innovation, Kyndryl

Understanding and connecting to people’s needs and experiences has been a common thread throughout Tom’s career in financial services, technology, and education. Tom is particularly passionate about the value that design, in its many disciplines, can bring to organizations and human experience and is the executive sponsor of the Design Profession at Kyndryl. He is a consummate storyteller, a skill he uses to help colleagues grasp essential ideas and communicate in compelling and memorable ways. A lifelong learner, he believes that all our experiences have value but that unlearning old habits can be every bit as important as acquiring new skills. A champion for diversity and inclusion, he is an ally and mentor with a particular emphasis on gender and neurodiversity. Tom co-hosts the Progress Report Podcast.

Trusted by Industry Leaders & Innovators

From cutting-edge startups to global enterprises, SIME collaborates with the world’s most forward-thinking organizations to explore the future of technology, business, and innovation.
Our partners share our passion for transformation, leadership, and impact—together, we shape what's next.

UPCOMING SUMMITS & BREAKOUTS

No items found.
We are on a MISSION

Are you navigating a world of rapid digital transformation, yet struggling to find the right insights, connections, and opportunities to stay ahead?

We get it. The pace of change is relentless, and businesses, leaders, and innovators often find themselves overwhelmed by complexity and uncertainty.
That’s why we created SIME — a space where visionaries, entrepreneurs, and industry leaders come together to explore the future from a leader's perspective, challenge the status quo, and turn ideas into impact.

The future doesn’t wait.
Join us at SIME and be part of the conversation that shapes what’s next.

Hall of Fame

Jim Latrache-Qvortrup

Author/Actor

Naures Sager

Film Director, Producer, Screenwriter, founder of the film production company The Uneven.

Film Director, Producer, Screenwriter, founder of the film production company The Uneven.

Cecilie Cheng

Chinese Ex-Journalist Turned Serial Entrepreneur

Ulf Ekberg

Popstar

Imad Elabdala

Business & Innovation Coach

Cassie Kozyrkov

CEO at a stealth AI startup, Former Google's first Chief Decision Scientist, Decision Advisor, Keynote Speaker, LinkedIn Top Voice

Carly Abramowitz

CEO CA Consulting Group | Author | Speaker

Christer Sturmark

Founder and publisher Fri Tanke, author of The art of Thinking clearly

Daniel Dubno

Emmy-Award Winning Producer, Technologist, Curator, Consultant at Blowing Things Up

Alexander Bard

Cyber philosopher, musician, author, lecturer, artist, songwriter, music producer, TV personality

PJ UTSI

Co-founder and Chief Creative Officer at Vaimo.

Co-founder and Chief Creative Officer at Vaimo.

Tove Törneman

Project leader

Tom Rourke

Vice President: Design, Insights & Innovation, Kyndryl

Bengt Wessborg

Co-founder

Maria Norberg

Head of Communication

Rasmus Lian

AI Consultant

Johan Averstedt

Business development and partnerships expert

Shahyan Khan

Partner

Kristian Rönn

Co-founder, Author

Johan Siwers

Moderator (AI Demo Session)

Sofie Marin

Founder & CEO

Naureen Nayyar

Tech Consultant

Rolf Skjöldebrand

Founder of The Non-Violence Project

Tommy Palm

CEO, Founder & Game Designer

Where Connections, Opportunities and Knowledge Converge

01
Networking Powerhouse

At SIME, we redefine networking. Connect with industry leaders, visionaries, and innovators in a dynamic environment where collaborations are born, ideas flourish, and future partnerships take shape.

02
Lead Generation Hub

SIME is the ultimate platform for lead generation. Our sessions and events bring together decision-makers, offering unmatched opportunities to build strategic relationships and unlock new business potential.

03
Learning & Growth

Expand your knowledge through in-depth masterclasses, educational sessions, and thought-provoking discussions. Gain insights from experts and equip yourself with the tools to navigate the ever-changing business landscape.

What is SIME?

SIME Stockholm is Northern Europe’s leading event on tech driven business and digital opportunities. Since 1996, we’ve been gathering world-leading speakers, thought leaders and experts, C-level executives, Unicorn founders, techies and marketeers for two yearly events, spring and autumn, with mind-blowing days, where we explore the frontiers of tech, business and humanity together.

Sime is about how digital opportunities can convert into new business, valuable relationships and a better world. Our passion is to spread knowledge, engagement and hope.

The SIME Experience

Sime was created because we believe that knowledge about digital opportunities is key to future prosperity, better business and an important force to make the future a fantastic place. And because we believe in human meetings to make it happen.

We don ́t believe in silos. Like no other event Sime attracts a diverse crowd of decision makers, C-level executives and smart people with impact.

The Sime vibe inspires, challenges and touches regardless if you are one of the 1100+ participants, our partner or speaker.

At Sime you will smile a lot, learn a lot and meet people that will impact your business as well as become your friends for life!


Get value from your
SIME experience.

Join SIME 2025, where innovation, leadership, and business transformation converge. Whether you're attending solo or bringing your team, we offer flexible ticket packages to maximize your experience.

Secure Your Early Bird Ticket – Limited Time Offer!
Take advantage of our exclusive Early Bird pricing before prices go up!🔥 Early Bird Offer Ends Soon!
3995 SEK
Secure your ticket to Northern Europe’s leading event on digital transformation, leadership, and innovation. Engage with world-class speakers, network with industry leaders, and gain insights that will shape the future of business.
Full access to all keynotes, panels, and networking opportunities.
Buy Ticket
Get Group Tickets
Bring Your Team & Maximize the Experience
Starting at
15 980 SEK
Empower your organization by attending SIME as a group. Build stronger connections, explore new opportunities, and immerse in cutting-edge discussions.
5 Tickets for the price of 4
10 Tickets for the price of 7
15 Tickets for the price of 10
Book Group Package
Become a Partner
Showcase Your Brand & Lead the Conversation
Starting at
50 000 SEK
Position your company at the forefront of innovation and leadership by becoming a SIME Partner. Gain premium exposure, network with decision-makers, and co-create impactful sessions.

Expo Partner – Exhibit your solutions to 900+ attendees. (From 50,000 SEK)
Session Partner – Host a breakout session on key industry topics. (From 100,000 SEK)
SIME Co-Host – Take center stage with branding, networking & VIP access. (From 300,000 SEK)
Apply as a Partner
Where Innovation Meets Impact.
Shaping the future of technology, business, and leadership.
Main Stage
Inspiration and insights from top speakers, entrepreneurs, and experts redefining industries.
Expo & Innovation Zone
Showcasing groundbreaking solutions and industry-leading products.
Summits & Masterclasses
Deep dives into AI, Digital Transformation, Cybersecurity, HealthTech, and more.
Meetings & Networking
Connect with 900+ decision-makers, form partnerships, and unlock new opportunities.

We create conversations that shape the future.

Join the conversations
4.9 out of 5 based on 768 reviews
Hi! I’m Ola Ahlvarsson, an entrepreneur, investor, and global thought leader with a passion for digital transformation, leadership, and innovation. As the creator and long-time moderator of SIME, Northern Europe’s premier event on tech-driven business, I bring together the world’s most influential thinkers, leaders, and changemakers to explore the future of business, technology, and society.

For over two decades, I’ve helped startups, scale-ups, and Fortune 500 companies navigate disruption, embrace opportunities, and drive impactful change. Whether on stage, in boardrooms, or through hands-on innovation, I specialize in creating dynamic conversations that inspire action and push boundaries.
hey@sime.nu
“Ola brought an unparalleled energy and insight to our event—he has a rare ability to connect big ideas with real-world impact.”
Our YoY growth increased by 127%
Stellar allows us to create experience that is timely and interesting and has worldwide appeal that can drive our programming and expand our audience. It’s amazing what we can do with such a helpful tool.
Esther Howard
@kevin6martin • Apr 14, 2021
Excellent product with amazing support
It has been more than five years of working with Stellar. It has been impressive knowing that I started my business from scratch and the team was always there to support me. They make it easy to buy as much as they make it easy to cancel.
Esther Howard
@kevin6martin • Apr 14, 2021
Hands-down the best solution
Stellar reassured me that I was completing each step properly and really went above and beyond to check that I was receiving the best possible deal! I am a long time Stellar customer and will surely remain!
Esther Howard
@kevin6martin • Apr 14, 2021
A customer-centric organization
I needed to renew my website, unfortunately I couldn't do the full year. I saw that Stellar had a monthly plan that I can afford right now. The rep helped me so much by walking me thru the process.
Esther Howard
@kevin6martin • Apr 14, 2021
Our YoY growth increased by 127%
Stellar allows us to create content that is timely and interesting and has worldwide appeal that can drive our programming and expand our audience. It’s amazing what we can do with such a helpful tool.
Esther Howard
@kevin6martin • Apr 14, 2021
Excellent product with amazing support
It has been more than five years of working with Webuir. It has been impressive knowing that I started my business from scratch and the team was always there to support me.
Esther Howard
@kevin6martin • Apr 14, 2021

Get in touch

Have questions or want to collaborate? We’d love to hear from you!

Fill the form or Send us an email

Send us a Message

Thank you for contacting Sime! We will get back to you shortly!
Oops! Something went wrong while submitting the form.